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Published by Clinic Admin Tools UK · Independent practice-admin content · Not clinical advice

Google Ads lead value calculator for clinics

Translate ad spend and lead volume into cost per lead and rough booking value.

Planning tool only Figures are for illustration. They are not financial, tax, legal, or clinical advice, and they may not match your contracts or accountant’s treatment.

What this calculator covers

This google ads lead value calculator for clinics is publisher content for UK private clinics, therapists, and physios. You supply ad spend in period, leads recorded, lead-to-booking rate, and average first-visit revenue. It reports cost per lead and estimated expected revenue per lead using the simplified assumptions described below—not as a substitute for an accountant, solicitor, or clinical record.

Digital ads generate enquiries that may or may not book. Divide spend by leads for cost per lead, then multiply booking rate by average first-visit value for a simple “back of envelope” lead value.

Track conversions in your CRM or PMS for better accuracy; platform metrics alone can mislead.

What this model does not do

This google ads lead value calculator for clinics calculator is original publisher copy for UK private clinic administration. It does not measure creative quality or ad-auction dynamics. Ratios are only as good as how you count enquiries and bookings.

The form cannot see your contracts, payer mix, or diary software. If a clause matters and there is no field for it, the output will not include it.

How this model defines the inputs

These notes are specific to the google ads lead value calculator for clinics, not a generic form template. Use the same definitions you already use in the diary or management accounts.

Ad spend in period
Enter ad spend in period using the same definition you use in your clinic records.
Leads recorded
Enter leads recorded using the same definition you use in your clinic records.
Lead-to-booking rate
Enter lead-to-booking rate using the same definition you use in your clinic records.
Average first-visit revenue
Enter average first-visit revenue using the same definition you use in your clinic records.

Calculator

Enter your figures below. Results update as you type, in your browser—we do not receive the numbers you enter.

Tip: Use whole numbers or up to two decimal places. Results update instantly.

How it works

  1. Enter ad spend in period

    For this Google Ads lead value calculator for clinics model, enter ad spend in period, leads recorded, lead-to-booking rate, and average first-visit revenue. Keep those definitions consistent with your diary or management accounts.

  2. Read cost per lead

    The google ads lead value calculator for clinics model then reports cost per lead and estimated expected revenue per lead. The arithmetic runs in your browser; we do not receive the numbers you type.

  3. Check against marketing & growth records

    Treat cost per lead and estimated expected revenue per lead as planning figures for marketing & growth conversations, then confirm VAT, contracts, and filings with your own records and qualified advisers.

Context and how to use this

Digital leads rarely all book. Cost per lead is spend divided by leads; expected revenue per lead multiplies booking rate by first-visit value.

Track leads in your CRM with UTMs rather than relying on ad platform counts alone.

Common questions

Attribution overlap?
Organic and brand search interact with paid search. This model assumes your lead count matches the channel you are analysing.
First-visit value definition?
Use consistent gross revenue including any bundled products you count as visit one.

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