Published by Clinic Admin Tools UK · Independent practice-admin content · Not clinical advice
Google Ads lead value calculator for clinics
Translate ad spend and lead volume into cost per lead and rough booking value.
Introduction
Digital ads generate enquiries that may or may not book. Divide spend by leads for cost per lead, then multiply booking rate by average first-visit value for a simple “back of envelope” lead value.
Track conversions in your CRM or PMS for better accuracy; platform metrics alone can mislead.
Calculator
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Results
Context and how to use this
Digital leads rarely all book. Cost per lead is spend divided by leads; expected revenue per lead multiplies booking rate by first-visit value.
Track leads in your CRM with UTMs rather than relying on ad platform counts alone.
Common questions
- Attribution overlap?
- Organic and brand search interact with paid search. This model assumes your lead count matches the channel you are analysing.
- First-visit value definition?
- Use consistent gross revenue including any bundled products you count as visit one.
Related tools
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