Patient acquisition cost calculator
Divide marketing and sales spend by new patients acquired in the same period.
What this calculator covers
This patient acquisition cost calculator is publisher content for UK private clinics, therapists, and physios. You supply acquisition spend and new patients acquired. It reports cost per new patient using the simplified assumptions described below—not as a substitute for an accountant, solicitor, or clinical record.
Patient acquisition cost (PAC) helps compare channels. Sum the spend you attribute to acquisition and divide by new patient registrations you believe those efforts produced.
Organic word-of-mouth will skew results if excluded inconsistently.
What this model does not do
This patient acquisition cost calculator is original publisher copy for UK private clinic administration. It does not measure creative quality or ad-auction dynamics. Ratios are only as good as how you count enquiries and bookings.
The form cannot see your contracts, payer mix, or diary software. If a clause matters and there is no field for it, the output will not include it.
How this model defines the inputs
These notes are specific to the patient acquisition cost calculator, not a generic form template. Use the same definitions you already use in the diary or management accounts.
- Acquisition spend
- Enter acquisition spend using the same definition you use in your clinic records.
- New patients acquired
- Enter new patients acquired using the same definition you use in your clinic records.
Calculator
Enter your figures below. Results update as you type, in your browser—we do not receive the numbers you enter.
Tip: Use whole numbers or up to two decimal places. Results update instantly.
How it works
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Enter acquisition spend
For this Patient acquisition cost model, enter acquisition spend and new patients acquired. Keep those definitions consistent with your diary or management accounts.
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Read cost per new patient
The patient acquisition cost model then reports cost per new patient. The arithmetic runs in your browser; we do not receive the numbers you type.
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Check against marketing & growth records
Treat cost per new patient as planning figures for marketing & growth conversations, then confirm VAT, contracts, and filings with your own records and qualified advisers.
Context and how to use this
PAC divides acquisition spend by new patients attributed to that spend. Organic word-of-mouth will distort PAC if you omit it from both numerator and denominator.
Useful for comparing channels quarter to quarter with stable definitions.
Common questions
- Blended versus marginal PAC?
- This is simple average PAC. Marginal cost of the next patient may differ at higher spend.
- Include staff time?
- If you want a fully loaded PAC, add an hourly cost for marketing labour to the spend field.
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Related guides
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