Patient lifetime value estimator
Roughly estimate revenue per patient from average visits and average spend per visit.
What this calculator covers
This patient lifetime value estimator is publisher content for UK private clinics, therapists, and physios. You supply average visits per patient (your estimate) and average revenue per visit. It reports estimated average patient ltv (gross) using the simplified assumptions described below—not as a substitute for an accountant, solicitor, or clinical record.
Lifetime value (LTV) is a marketing concept: the revenue you expect from a typical patient relationship. Here it is approximated as average visits multiplied by average revenue per visit.
This simplified model ignores time value of money, referrals, and package purchases. Use it for directional comparisons between channels or services, not as an accounting figure.
What this model does not do
This patient lifetime value calculator is original publisher copy for UK private clinic administration. It does not measure creative quality or ad-auction dynamics. Ratios are only as good as how you count enquiries and bookings.
The form cannot see your contracts, payer mix, or diary software. If a clause matters and there is no field for it, the output will not include it.
How this model defines the inputs
These notes are specific to the patient lifetime value estimator, not a generic form template. Use the same definitions you already use in the diary or management accounts.
- Average visits per patient (your estimate)
- Enter average visits per patient (your estimate) using the same definition you use in your clinic records.
- Average revenue per visit
- Enter average revenue per visit using the same definition you use in your clinic records.
Calculator
Enter your figures below. Results update as you type, in your browser—we do not receive the numbers you enter.
Tip: Use whole numbers or up to two decimal places. Results update instantly.
How it works
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Enter average visits per patient (your estimate)
For this Patient lifetime value model, enter average visits per patient (your estimate) and average revenue per visit. Keep those definitions consistent with your diary or management accounts.
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Read estimated average patient ltv (gross)
The patient lifetime value model then reports estimated average patient ltv (gross). The arithmetic runs in your browser; we do not receive the numbers you type.
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Check against marketing & growth records
Treat estimated average patient ltv (gross) as planning figures for marketing & growth conversations, then confirm VAT, contracts, and filings with your own records and qualified advisers.
Context and how to use this
LTV is a marketing shorthand: average visits multiplied by average revenue per visit. It is not discounted cash flow and ignores referrals unless you bake them into averages.
Use cohorts consistently—mixing years can hide drift in visit depth or pricing.
Common questions
- Is this GDPR or accounting “value”?
- No. It is a rough commercial estimate for planning, not a patient record valuation or audited figure.
- What if patients buy packages?
- Convert packages to an implied spend per visit or use total spend per patient divided by visits for that cohort.
Related tools
Other calculators visitors often use alongside this one:
Related guides
Benchmarks and how-tos that explain how clinics use this metric: