Published by Clinic Admin Tools UK · Independent practice-admin content · Not clinical advice
Patient lifetime value estimator
Roughly estimate revenue per patient from average visits and average spend per visit.
Introduction
Lifetime value (LTV) is a marketing concept: the revenue you expect from a typical patient relationship. Here it is approximated as average visits multiplied by average revenue per visit.
This simplified model ignores time value of money, referrals, and package purchases. Use it for directional comparisons between channels or services, not as an accounting figure.
Calculator
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Results
Context and how to use this
LTV is a marketing shorthand: average visits multiplied by average revenue per visit. It is not discounted cash flow and ignores referrals unless you bake them into averages.
Use cohorts consistently—mixing years can hide drift in visit depth or pricing.
Common questions
- Is this GDPR or accounting “value”?
- No. It is a rough commercial estimate for planning, not a patient record valuation or audited figure.
- What if patients buy packages?
- Convert packages to an implied spend per visit or use total spend per patient divided by visits for that cohort.
Related tools
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