Return visit frequency calculator
Divide total appointments by unique patients to see average visits per patient in a cohort.
What this calculator covers
This return visit frequency calculator is publisher content for UK private clinics, therapists, and physios. You supply total appointments and unique patients. It reports average visits per patient using the simplified assumptions described below—not as a substitute for an accountant, solicitor, or clinical record.
Average visits per patient summarises engagement depth over a window. It rises when patients complete longer plans or return for maintenance.
Define the cohort and period carefully—cross-year blends can confuse trending.
What this model does not do
This return visit frequency calculator is original publisher copy for UK private clinic administration. It does not measure creative quality or ad-auction dynamics. Ratios are only as good as how you count enquiries and bookings.
The form cannot see your contracts, payer mix, or diary software. If a clause matters and there is no field for it, the output will not include it.
How this model defines the inputs
These notes are specific to the return visit frequency calculator, not a generic form template. Use the same definitions you already use in the diary or management accounts.
- Total appointments
- Enter total appointments using the same definition you use in your clinic records.
- Unique patients
- Enter unique patients using the same definition you use in your clinic records.
Calculator
Enter your figures below. Results update as you type, in your browser—we do not receive the numbers you enter.
Tip: Use whole numbers or up to two decimal places. Results update instantly.
How it works
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Enter total appointments
For this Return visit frequency model, enter total appointments and unique patients. Keep those definitions consistent with your diary or management accounts.
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Read average visits per patient
The return visit frequency model then reports average visits per patient. The arithmetic runs in your browser; we do not receive the numbers you type.
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Check against marketing & growth records
Treat average visits per patient as planning figures for marketing & growth conversations, then confirm VAT, contracts, and filings with your own records and qualified advisers.
Context and how to use this
Average visits per patient summarises engagement depth in a cohort. It rises with maintenance programmes and long rehab pathways.
Define the patient universe and period narrowly so the ratio is interpretable.
Common questions
- Unique patients how counted?
- However your PMS de-duplicates individuals in the window—MRN or profile ID, not appointment rows.
- Telehealth visits?
- Include if they are billable encounters in your definition of “visit”.
Related tools
Other calculators visitors often use alongside this one:
Related guides
Benchmarks and how-tos that explain how clinics use this metric: