Marketing & growth metrics
Growth metrics only help if definitions stay stable. This hub links rebooking guidance to LTV, PAC, and channel ROI tools so you can test whether marketing spend or retention work is the better next move.
Acquisition without rebooking fills the top of the funnel and empties the diary again. Retention without enough new patients slowly shrinks the panel.
Measure rebooking and follow-up conversion with the same rules every month, then use LTV and acquisition cost tools to sanity-check channel payback.
Focus for this topic
- Benchmark rebooking against your own baseline first.
- Treat patient acquisition cost as directional unless finance agrees the inputs.
- Link marketing experiments to diary utilisation, not vanity leads alone.
Guides in this topic
Calculators: Marketing & growth
9 free tools in this category. Open any page for the model and editorial context.
Marketing & growth
Patient lifetime value estimator
Roughly estimate revenue per patient from average visits and average spend per visit.
Marketing & growth
Rebooking rate calculator
Calculate patient rebooking rate for UK clinics and physio practices. Benchmark follow-up bookings against eligible patients in your window.
Marketing & growth
Follow-up conversion calculator
Turn eligible treatment episodes into a conversion percentage for follow-up care.
Marketing & growth
Waitlist conversion calculator
Measure what proportion of waitlisted patients eventually receive an appointment.
Marketing & growth
Reminder ROI calculator
Estimate the value of reducing no-shows after paying for SMS or call reminders.
Marketing & growth
Referral source ROI calculator
Compare gross profit from a referral channel with its direct costs.
Marketing & growth
Google Ads lead value calculator for clinics
Translate ad spend and lead volume into cost per lead and rough booking value.
Marketing & growth
Patient acquisition cost calculator
Divide marketing and sales spend by new patients acquired in the same period.
Marketing & growth
Return visit frequency calculator
Divide total appointments by unique patients to see average visits per patient in a cohort.