3 GUIDES • 14 TOOLS

Revenue, pricing & goals

Revenue targets fail when they ignore working days, average fees, and DNA drag. Use this hub to build monthly plans from capacity and fee mix—not from a round number on a whiteboard.

Important Administrative planning only—not clinical, legal, or tax advice. Confirm figures with your own records and qualified advisers.

Capacity-led plans start from templates you can staff; target-led plans back into required sessions from a revenue goal. Both need an honest average fee.

Separate clinical gross from retail and courses when you judge whether the core practice is carrying the site.

Focus for this topic

  • Build monthly revenue from days × sessions × fee, then haircut for DNAs.
  • Track revenue per clinician FTE with a stable FTE definition.
  • Use weekly booking targets to test stretch goals against real diaries.
  • Review package discounts against average revenue per session.

Guides in this topic

Explainers that sit alongside the calculators below.

Calculators: Revenue, pricing & goals

14 free tools in this category. Open any page for the model and editorial context.